When he who lives under the nearest rock asks you who won the Super Bowl, you might be tempted to scream Beyonce!#$!, but you’ll eventually answer ‘the Ravens’.
When he who lives under a slightly more academic rock asks you who won the Brand Bowl, you’ll be confronted with several possibilities.
BBDO New York and Snickers reeled in Robin Williams for part of their “You’re Not You When You’re Hungry” campaign — and with a release so close to the Big Game, I can’t help but think this screams Super Bowl ad. With about as much quality production as you can imagine cramming into 30 seconds and an all-star performance from Williams, this ad certainly achieves what it set out to: Eat Snickers (damnit!) or you’re destined for ramblings on about Mother Russia’s tea cozies.
For insights and commentary on ads that did make the cut, stay tuned!
the hook: on brands and media 