Snickers Could’ve Gone Deep, Still Wins

BBDO New York and Snickers reeled in Robin Williams for part of their “You’re Not You When You’re Hungry” campaign — and with a release so close to the Big Game, I can’t help but think this screams Super Bowl ad. With about as much quality production as you can imagine cramming into 30 seconds and an all-star performance from Williams, this ad certainly achieves what it set out to: Eat Snickers (damnit!) or you’re destined for ramblings on about Mother Russia’s tea cozies.

For insights and commentary on ads that did make the cut, stay tuned!


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