Budweiser. Magic. Hockey.

This is quite possibly the best thing I have ever seen.

A couple of rec league hockey teams were told they were being filmed as part of a documentary. I don’t know much about rec league hockey, but I’m imagining beer league softball.

There was no documentary.

Instead, Budweiser (with the help of Anomaly NYC) created a flash mob of sorts, mimicking a professional game atmosphere. Announcers, thundersticks, mascots, cheerleaders, confetti…the whole shebang.

You can see the emotion on the players faces – shocked by the drastic change in atmosphere – and that emotion translated to a level of intensity that I’m sure none of these regular joes ever imagined themselves playing in.

I know I love hyperbole, but this is amazing on Budweiser’s part.¬†Especially when hockey fans – some of the most passionate fans out there – are missing the NHL. Without exaggeration, what a stunt! One of the best of the year.


Advertising Week: Gendered Advertising: Why Do We Do It and Why Does It Matter?

By now, most of you have heard the story of McKenna Pope and her 6-year-old brother, a little boy who only wanted a dinosaur and an Easy Bake Oven for Christmas.

Click through to read the rest of my post on gendered advertising – my first post published on Advertising Week!

Martin Van Who?

In the midst of four different group projects, several final papers, and final exams, I haven’t had much time for blogging. Lots of exciting things brewing as I look forward; but for the time being, I just had to share:

Google partnered with Venables Bell & Partners to put together a hilarious spot for their search platform. With a superstar mom and a wonderfully cast little girl, we can all relate in wondering “Martin Van Who?” (And seriously, who did that makeup?!)

Happy Hell Week(s) to my fellow college kidz. Promise I’ll be back – better than ever – soon!