I love a good Ted Talk. And I love a good British accent. So when I found my first Rory Sutherland talk, I was instantly hooked.
That first talk, “Life Lessons from An Ad Man,” is well worth the watch (and of a similar nature); but for the purposes of this post, I direct you to a longer talk from TedxAthens: “Perspective is Everything.”
The other day, I did an interview for a big girl job. Mostly for practice and experience because I’ve already committed to a summer in San Francisco and two years in Richmond; but nonetheless, a real, intense day of interviews. As the day went on, the questions moved from behavioral, experience-driven “tell me a time when” questions to more high-level thinking questions about industry knowledge, etc.
It was in the last interview of the day that I was most caught off guard.
One of the most interesting pieces I’ve read as of late has been The Reading Brain in the Digital Age: The Science of Paper versus Screens in Scientific American. The whole idea has been top of mind as of late, as I’ve noticed myself fighting – with myself, mind you – over just how to read.
Does it make a difference? Am I going to go blind at age 53 if I don’t split my time between my laptop or my iPad or my Nook Simple Touch or just plain…old…paper?
Find your voice.
Reach your audience.
Increase your relevance.
These are the three commandment’s offered by Twitter’s resident UK Brand Strategist, William Scougal, in his Advertising Week Europe talk, Keeping It Real-Time: How To Talk To People That Talk To You.
Read more after the jump to Advertising Week!