Many people think it’s one or the other:
Knowledge vs. Beauty, Science vs. Aesthetics, Analytics vs. Creativity.
But such struggles don’t exist – unless we let them.
Click through to read the rest of my post at Advertising Week.
“Readers of The New York Times Sports section were greeted last Thursday with a – basically – blank page. This was in response to the Baseball Writers’ Association of America (BBWAA) voting zero, zilch, nada players into the hallowed Hall of Fame.”
Nothing like a little bit of controversy to start off the week. Read my thoughts on the New York Times’ take on the latest MLB Hall of Fame decision at Advertising Week HERE!
As I’m planning my spring break trip to Florida literally as we speak (using Orbitz — oops), this is all too appropriate.
Paired with Expedia, Ogilvy & Mather, London put together an altogether brilliant print campaign consisting of various combinations of three-letter airport codes.
Campaign creators Jon Morgan and Mike Watson told Creative Review:
It all started when we saw a woman walking through Heathrow with the word FUK hanging from her suitcase. Turned out she’d just flown in from Fukuoka in Japan. That got us thinking, ‘maybe there are more’. We trawled through each and every [there are over 9,000 airports with unique codes] one looking for useable words, half-words and ‘almost words’. It’s amazing what the brain pieces together and makes sense of.
This is one of the most cleverly creative campaigns I’ve seen as of late, spot on for the client.
Have a look below:
What are your plans for after graduation? That grad school application is due in January, better get crackin’! Group projects? Sure, four of those in a week shouldn’t be a big deal. Have you started writing your thesis? Oh, you’re still researching? That’s unfortunate. Any interviews lined up?
The list goes on.
Luckily for you, I developed a foolproof way to beat December’s doldrums and I’ve decided to share my secret.
Because January brings with it a whole new set of challenges.
The Solo Dance Party
Click through to read the rest of my post on stress and music: the solo dance party!