Advertising Week: The Evolution of Storytelling, One Tweet at a Time

Texting is killing language. Twitter is killing journalism. Technology is killing the way we socialize (OK, maybe this one’s a little true). Too often, people lament these changes rather than recognizing the opportunities that come with them.

For Ted-talker John McWhorter, such changes don’t represent death, but rather, new life. Texting, specifically, with its baggy structure and lack of concern with rules, shouldn’t be thought of as a ‘decline’, but rather, as a kind of emerging complexity through which we are constantly creating new linguistic markers (like the transitional word “slash” or “lol” as a mere marker of empathy).

We’re creating entire new constructions, but still, we think something is “wrong.” And this is nothing new.

What does this have to do with Twitter? And what does it mean for brands?
Read more after the jump to Advertising Week!

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Advertising Week: Perspective is Everything

I love a good Ted Talk. And I love a good British accent. So when I found my first Rory Sutherland talk, I was instantly hooked.

That first talk, “Life Lessons from An Ad Man,” is well worth the watch (and of a similar nature); but for the purposes of this post, I direct you to a longer talk from TedxAthens: “Perspective is Everything.”

Read more after the jump to Advertising Week!


Advertising Week: Big Data: Knowledge vs. Beauty?

Many people think it’s one or the other:

Knowledge vs. Beauty, Science vs. Aesthetics, Analytics vs. Creativity.

But such struggles don’t exist – unless we let them.

Click through to read the rest of my post at Advertising Week.