Find your voice.
Reach your audience.
Increase your relevance.
These are the three commandment’s offered by Twitter’s resident UK Brand Strategist, William Scougal, in his Advertising Week Europe talk, Keeping It Real-Time: How To Talk To People That Talk To You.
Read more after the jump to Advertising Week!
From Digital Strategists Julian Cole (BBH – Axe, Johnnie Walker, Baileys) and Amber Horsburgh (MTV) comes “17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry.” It’s a really well-done deck with concrete client examples and tools to help conduct Consumer Research, Category Research, Discourse Analysis and Environmental Analysis. As I start to work on my thesis, this couldn’t come at a more perfect time – and it’s definitely worth a look if you’re interested in planning!