Advertising Week: The Island of Misfit Toys

The VCU Brandcenter is a bit like the Island of Misfit Toys – but then, so is advertising, right?

This summer, I had the good fortune to work in the same office as now-full-time artist, Mike Shine, who whether he knew it or not, offered me a new perspective on what makes an ‘ad man’ – and no, it’s not Don Draper.

So who are these misfits? Find out after the jump to Advertising Week!


Advertising Week: Perspective is Everything

I love a good Ted Talk. And I love a good British accent. So when I found my first Rory Sutherland talk, I was instantly hooked.

That first talk, “Life Lessons from An Ad Man,” is well worth the watch (and of a similar nature); but for the purposes of this post, I direct you to a longer talk from TedxAthens: “Perspective is Everything.”

Read more after the jump to Advertising Week!


Advertising Week: This is Your Brand on Stories

The other day, I did an interview for a big girl job. Mostly for practice and experience because I’ve already committed to a summer in San Francisco and two years in Richmond; but nonetheless, a real, intense day of interviews. As the day went on, the questions moved from behavioral, experience-driven “tell me a time when” questions to more high-level thinking questions about industry knowledge, etc.

It was in the last interview of the day that I was most caught off guard.

Find out why after the jump to Advertising Week!


Advertising Week: Look At Your Fish!

One of the most interesting pieces I’ve read as of late has been The Reading Brain in the Digital Age: The Science of Paper versus Screens in Scientific American. The whole idea has been top of mind as of late, as I’ve noticed myself fighting – with myself, mind you – over just how to read.

Does it make a difference? Am I going to go blind at age 53 if I don’t split my time between my laptop or my iPad or my Nook Simple Touch or just plain…old…paper?

Read more after the jump to Advertising Week!


Advertising Week: Keeping It Real (Time)

Find your voice.

Reach your audience.

Increase your relevance.

These are the three commandment’s offered by Twitter’s resident UK Brand Strategist, William Scougal, in his Advertising Week Europe talk, Keeping It Real-Time: How To Talk To People That Talk To You.

Read more after the jump to Advertising Week!


Advertising Week: Big Data: Knowledge vs. Beauty?

Many people think it’s one or the other:

Knowledge vs. Beauty, Science vs. Aesthetics, Analytics vs. Creativity.

But such struggles don’t exist – unless we let them.

Click through to read the rest of my post at Advertising Week.


Advertising Week: Spacing Out: The New York Times Gets Baseball Right

“Readers of The New York Times Sports section were greeted last Thursday with a – basically – blank page. This was in response to the Baseball Writers’ Association of America (BBWAA) voting zero, zilch, nada players into the hallowed Hall of Fame.”

Nothing like a little bit of controversy to start off the week. Read my thoughts on the New York Times’ take on the latest MLB Hall of Fame decision at Advertising Week HERE!