Microsoft Hits the Right Buttons, But Will We?Posted: January 25, 2013 | |
Column Five, an agency out of Newport Beach that focuses on visual content strategy and social PR, put together an amazing ad for Microsoft’s much-maligned Internet Explorer – a brand that undoubtedly needs a facelift.
Tugging at the heartstrings of 90s kids like me, ‘Child of the 90s’ is dripping with nostalgia for everything from Lisa Frank and Tamagotchis to half-bowl haircuts and, well, Internet Explorer.
The copy is strong: you grew up, so did we; and its impact is palpable: picked up by Huff Post and a number of outlets, the ad is well on its way to being viral.
But the question still remains:
Will children of the 90s decide it’s time to give IE another shot?
Or will they sit at their Macbooks – as I am – enjoying what is undeniably a great ad on Firefox or Chrome?