Microsoft Hits the Right Buttons, But Will We?

Column Five, an agency out of Newport Beach that focuses on visual content strategy and social PR, put together an amazing ad for Microsoft’s much-maligned Internet Explorer – a brand that undoubtedly needs a facelift.

Tugging at the heartstrings of 90s kids like me, ‘Child of the 90s’ is dripping with nostalgia for everything from Lisa Frank and Tamagotchis to half-bowl haircuts and, well, Internet Explorer.

The copy is strong: you grew up, so did we; and its impact is palpable: picked up by Huff Post and a number of outlets, the ad is well on its way to being viral.

But the question still remains:

Will children of the 90s decide it’s time to give IE another shot?

Or will they sit at their Macbooks – as I am – enjoying what is undeniably a great ad on Firefox or Chrome?

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One Comment on “Microsoft Hits the Right Buttons, But Will We?”

  1. […] Microsoft Hits the Right Buttons, But Will We? (keelygalgano.com) […]


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