Tricks of the Trade: Planning & Research

From Digital Strategists Julian Cole (BBH – Axe, Johnnie Walker, Baileys) and Amber Horsburgh (MTV) comes “17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry.” It’s a really well-done deck with concrete client examples and tools to help conduct Consumer Research, Category Research, Discourse Analysis and Environmental Analysis. As I start to work on my thesis, this couldn’t come at a more perfect time – and it’s definitely worth a look if you’re interested in planning!

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One Comment on “Tricks of the Trade: Planning & Research”

  1. […] and storytelling. Any they’re not taught by just any old schmuck: I’ll be learning from Julian Cole and Amber Horsburgh, as well as Noah Rosenberg, Founder & Editor-in-Chief at […]


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