Absurd Ad of the Day: Chanel No. 5Posted: October 15, 2012
Brad Pitt is now hawking Chanel No. 5.
Just let that sink in for a moment.
If you missed the monologue because you were too occupied staring at a pretty man in dire need of a haircut, here it is:
It’s not a journey.
Every journey ends, but we go on.
The world turns and we turn with it.
Plans disappear, dreams take over,
But wherever I go, there you are.
My luck, my fate, my fortune
Chanel No. 5
So that’s nonsense, essentially. And I find it a little strange coming from a man.
That being said, the ladies love them some Brad; so the chances this commercial flops aren’t great. For me, however, the ad (teased by industry publications for some time) fell flat. And if I were to do the casting, I would go in another direction.
Chanel No. 5 is the ultimate in women’s fragrance and synonymous with the highest of class. Perhaps this is my personal preference, but if I were to cast one of Hollywood’s leading men to be the face of such a classic, I would instinctively approach George Clooney. There’s just something about that ageless wonder and his salt-and-pepper locks that screams class and would shine in black and white.
Casting aside, I’m not sure a male face of Chanel No. 5 is necessary in the first place. Though it remains brand relevant, conjuring images of timelessness and luxury, it feels a bit forced.
Regardless, I am sure this accomplishes what Chanel set out to do. With an ad that will certainly circulate the web and incite chatter both good and bad, Chanel No. 5 will be top-of-mind for consumers as we approach the holiday shopping season.
I leave you with this gratuitous photo of George Clooney (swoon) cuddling a puppy: