He’s BaaaackPosted: September 28, 2012
Could anyone be more lovable than Derrick Rose? I’m going to overlook the fact that he probably cheated on his SAT and might not be the sharpest tool in the shed, because he’s the epitome of what’s right with sports. He’s so marketable because he’s real. He has the right people around him, he knows where he came from, and he’s rightfully grateful for the opportunities sport has given him. Just watch him cry on Sportscenter, and I’m sure you’ll agree.
This ad from Adidas and 180 LA celebrates his return to the game, and the launch of his new Adidas sneaker line, by spotlighting Chicago – look it’s Dan Roan! – and by evoking the excitement, not to mention the nerves, that come along with D-Rose’s return to the Madhouse on Madison.