AdLand Boozes with Chicago(ans): Day and Night

By day:

Ultimat Vodka paired with creative agency Amalgamated to offer office workers in Chicago and San Francisco a taste of the good life through some branded partying. The stunt, which has since garnered nearly 2 million YouTube views, had guys dressed in suits pose as window washers and ride up and down high-rise office towers holding signs that read “Have a drink on us” and “Cheers to less work and more play.”

By night:

Australian brewer Coopers, with ad agency kwp!, created a “Life After Dark” billboard – with the help of world-renowned Chicago-based street artist and illustrator Pose. The billboard, only visible at night, was done with luminous UV paint, so it appears blank during the day. Check out a few videos documenting the creation of Life After Dark here, here, and here.

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